Work With Me

Jade Karly Staff - Mummies Waiting - Family

Our Family

My name is Jade, I'm a 27-year-old mum of two wonderful girls (Kairi and Naminé who are 2 and 4). We live in Ely with my husband Ryan and our Miniature Poodle Coco.

You can find more about our family over on the About Me page.

Coco - Mini Poodle - Mummies Waiting - Family

About the Blog

In 2014 I was planning for our first family holiday abroad. My brain whizzed round with hundred of questions. What was the law on breastfeeding in France? Would my girls be too young to ride anything in Disneyland? Could I get hold of nappies easy if I ran out? I took to Google but had no luck, the questions I really needed answering (like 'What can my child ride at Disney?') just didn’t have any answers out there yet.

Fortunately, our trip was amazing, we loved every second and came home excited to book more. However part of me felt sad that the countdown to our trip, the time that’s supposed to be exciting and fun, had been shadowed by this big black cloud of questions. It was then I knew I wanted to change this, I needed to share the information I know knew to stop other people from feeling this way.

So in early 2015 Mummies Waiting changed direction. I started writing new posts and filming vlogs with a passion to share my experiences and help others. What had started as blog to document my children’s lives had become a quest to help other parents enjoy every second of their own adventure.

Blog launched in 2011.
Own domain purchased December 2014.

a change of direction

Target audience

Our readers are parents and grandparents (split equally between male and females) aged 18-34. They are looking for real-life reviews, information and ways to make their holidays perfect and lives stress-free. Our readers depend on us to share our honest opinions on the products we review and places we visit. They enjoy learning new experiences through products and travel vlogs.

Meet Lucy (She's our ideal reader)

Lucy Winters is 28 years old and Married to Tim. They live in Cornwall along with the 2 children Alex aged 6 and Marie aged 4. Lucy works part time as a manager in retail and when she is not working she is spending time with her children and researching their next trip away, including what products to use. Lucy loves to get away and will regularly have days out to a local zoo or city and snap lots of pictures to upload to Instagram. Her friends would tell you she will usually be found browsing Facebook or 'Whatsapp'ing them about the new products for the kids or travel that she has found. 

Meet Lucy - Ideal Family Reader - Mummies Waiting
This is a what I feel Lucy and her family look like.

Thinking about a Vlog or Instastories?

I love to do vlogs and Instastories to really show products off. A picture may say 1000 words, but a video can say so much more.

Here is our More 2 Explore - Adventure Belt day in the life. I wanted to show our followers exactly how helpful the belt can be with both children and how easy it is to use.
(Please note the video will be in portrait as it was shot straight to Instastories, Youtube videos or vlogs can be shot in landscape).

Statistics and followers

Domain Authority: 27
Page views: 3.0k
Facebook: 350
Twitter: 800
Instagram: 800
YouTube: 135

Work with us

We are willing to post reviews as long as the product fits our demographic. We also accept sponsored posts and hold giveaways using Rafflecoptor. Our rates are negotiable, at the very least we require you to post the prizes. All sponsored posts are kept up for a minimum term of 1 year, unless otherwise agreed.

Most popular posts

Can you babywear at Disneyland Paris? Creating your families emergency kit Happy Nappy Review
Havens wild duck review Wildwood Cinema Experience Review What can my child ride at Disneyland Paris? - Toddler - Young - under 1 2 3 4 5 - baby

Events ran

I have successfully set up and ran the previous two (#12daysofparenting (2015) & 12 days of parenting (2016 Linky)) 12 Days Of Parenting events.

Disneyland Paris
We try to get away as much as possible - we often end up going with friends!


'I saw a blog on spotted in Ely written by Jade and so then I went on to look at the Mummies Waiting web page. I took a brave step and then contacted Jade to see if she would be interested in attending my Mini Professors classes with her two young girls and write a blog on the classes. I hadn't met Jade before but I was just starting my small business so thought it was worth an ask. Email communication flowed really well and the date was arranged for Jade and her girls Kairi and NaminĂ© to attend my class. We met in person just before the class and it was a lovely encounter. Jade was very approachable and friendly and the girls quickly warmed to me. I had nothing to worry about Jade is lovely and her blogs are true to herself. She writes as she sees it and gives her open opinion of her experiences capturing both views from herself as an individual and also as mummy. I could see this in the blog she wrote about Mini Professors and can easily see it in other blogs she has written as well. I would definitely recommend Jade and Mummies Waiting!' - Regina, Mini Professors

'It was really nice working with Jade. The communication was easy. I also loved how she blogged our product. It was very informative in a way not to deceive the readers but rather give her honest opinion about it. Plus the photos were also great. It was a pleasure working with Jade.' - Rachele, CozyPhones


  • This blog (Mummies Waiting) is my personal blog which I write for myself and my two children. It is solely written and edited by me.
  • This blog accepts sponsorship, paid insertions, cash advertising and other forms of compensation. The compensation received may influence topics or posts, but opinions, finding and beliefs will always be my own and honest.
  • I am compensated to provide opinion on products, services and other topics.
  • This content will always be clearly identified as so.
  • This blog abides by word of mouth marketing standards. I believe in honesty of relationship, opinion and identity.

This Policy is Valid from 01/04/17

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